Social Studies Episode 1: In A Pickle? Not so much…
As I mentioned in Tuesday’s blog post, I will be featuring a new series, called Social Studies, on the blog in which I interview Managers and Owners from various businesses to examine their use of...
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For What It’s Worth (FWIW)
For What It’s Worth is a recurring feature on my blog in which I give my thoughts on a variety of topics in quick-hit fashion. You can visit previous installments here and here. The Thank You Economy I...
View ArticleSocial Studies Episode 2: PawSox Step Up to the Plate With Social Media
Small businesses have slim margins and limited budgets and it’s therefore imperative that they maximize the reach and effectiveness of their marketing and advertising efforts. The advent of social...
View ArticleReaching Moms on Facebook & Social Media Made Simple
Reaching Moms Through Facebook You may not want to connect with your mother on Facebook, but if moms are your business’s target demographic, it is absolutely essential that Facebook serves as a focal...
View ArticleThank You #BlogChat!
I am constantly astounded by the willingness of people I encounter via social media to help a complete stranger without the expectation of personal gain or even asking for reciprocity. Tom Martin, who...
View ArticleRiding The (Social Media) Wave
I often hear small business owners skeptical of using social media asking for concrete examples of how the medium can benefit their bottom line. I had an experience recently that clearly demonstrates...
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Serial’s #MailKimp = #MissedOpportunity for @MailChimp
The wildly popular Serial podcast has a lone sponsor, MailChimp, an email marketing service provider. Quartz declared this sponsorship the “year’s biggest marketing win” (AdAge also deemed it a “big...
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